Citra was born in 1984 in Indonesia with the launch of its first skincare product derived from Indonesia’s classic natural beauty ingredient – the Mangir. The Mangir is a body treatment that contains turmeric and is traditionally used by brides in Indonesia for a pre-wedding ritual. The ritual originated from Javanese princesses who used Mangir to give their skin a natural golden glow. Since the 80’s Citra has grown to emerge as a market leader in both Indonesia and Thailand with a full skincare range that includes body lotion, face cream, face wash, soap, and sunscreen.